This webpage is made up of all the most recent data, insights, and developments you'll need to assist you understand how individuals in Hong Kong use digital products and expert services in 2024.
Observe: over the past 12 months, we’ve designed some crucial improvements to how we calculate social networking user quantities, along with the data resources that we use to inform these calculations have also built considerable and wide-ranging revisions for their posted figures through that interval.
As we pointed out during the Fb area higher than even though, modifications inside the audience access figures published in Meta’s advert scheduling tools do not automatically correlate with In general alterations in its platforms’ Energetic user bases.
On a quarterly foundation, the corporate’s data also expose that the sizing of Instagram’s advertisement viewers in Hong Kong remained unchanged in between October 2023 and January 2024.
Furthermore, we’ve found some specifically bizarre tendencies inside the data claimed in X’s advertising and marketing applications in the last yr, so we’d recommend warning In regards to analysing these X figures.
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Meanwhile, TikTok’s ad get to in Hong Kong was reminiscent of 1.0 p.c with the nearby Web person foundation firstly in the calendar year, no matter age.
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Notice: Google’s marketing assets only publish audience gender data for “female” and “male” people.
These headline stats provide an awesome overview from the “state of digital” in Hong Kong, but to be able to make sense of how digital trends and behaviours are evolving, we have to dig deeper in to the data.
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Observe: Meta’s promotion resources only publish viewers gender data for “woman” and “male” users.
Nevertheless, it’s worthy of noting that X infers its users’ gender, by analysing signals like the title that customers enter within their profile, as well as their broader exercise about the System.